By Aulia R. Sungkar The writer is director of ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR … [Read more...]
Montblanc for UNICEF Collection: Passing on the Gift of Writing
Montblanc and UNICEF are marking their 13 successful years of collaboration that have raised over US$10 million to benefit education programmes around the world. “With a further US$1.5 million pledged this year through the launch of new product range, we are continuing our initiative to help unfortunate children be literate,” Matthieu Dupont, President South East Asia Montblanc, tells Registry Indonesia during his short visit to Jakarta. “This year’s initiative is titled ‘Passing on the Gift … [Read more...]
Writers vs Journalists – Two Different Breeds
By Aulia R. Sungkar Writing is this mesmeric process, which once you sink your teeth into, will grab hold of you fast, not wanting to let go until you are spent. It’s also an anathema many shy away from: How many high school or college students joyfully get immersed in the process of writing their paper, and not constantly glancing at the bottom of their screen to see if they’ve clocked in enough words to meet the requirement set by their teacher or lecturer? Highly probably not many. … [Read more...]
Copy editing & proofreading – What’s the difference?
By Aulia R. Sungkar Copy editing and proofreading are the two common types of editing that are often used interchangeably, usually by those people who don’t know the difference. In fact, copy editing and proofreading are separate tasks, each serving its own functions. A copy editor is tasked with checking for as well as correcting grammar mistakes, typos, inconsistencies, redundancies and punctuation issues. If necessary, a copy editor may also do a rewrite to make a write-up read … [Read more...]
Translation, localization and copywriting
What are the differences between translation, localization and copywriting When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the difference between translation and localization? And what about copywriting? These terms sound vastly similar, but the … [Read more...]
