Originally published on ALVEO blog What You Need to Know: Writing an engaging and well-informed article isn’t enough to draw in readers. Nearly anyone who uses the internet to read articles online will make use of search engines, such as Google, to search articles on topics they want to read. In order to get as many readers as possible, writers need to understand the concept of applying Search Engine Optimization (SEO) techniques to their articles. An SEO-friendly article will be … [Read more...]
Tips for Writing Brilliant Press Release
By Aulia R. Sungkar (Ollie) The writer is director of ALVEO A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release … [Read more...]
DOs and DON’Ts of Interviewing C-Suite Executives
By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. At that point, knowing how to conduct yourself and nailing the interview is noteworthy. Besides you playing the role of representing your media outlet or agency, … [Read more...]
How to Master the Art of Writing Book Review
By Aulia R. Sungkar (Ollie) Director at ALVEO You might find yourself in a situation where you are required to write a book review. You might need to do it for class credits, for your book club or you might just want to share your thoughts on a book you just read on sites like Goodreads. Regardless of the purpose, if you are in need of advice for writing a good book review, do be sure to take a look at some of the following quick tips to ensure you publish the best possible review you … [Read more...]
Copywriting: Let’s Meet AIDA and KISS
By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]
Blog Posts and Articles – Knowing the Differences for Business
By Prasiddha Gustanto Senior writer and editor at ALVEO The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are not interchangeable. Each type has a distinct way of conveying information, serves different purposes and caters to specific audiences. Recognizing … [Read more...]
Aulia Sungkar: ‘Writerpreneurs’ Experiencing Rapid Growth during Current Pandemic Era
This English version is translated from the original article published on Kompas.com Writer: Yohanes Enggar Harususilo | Editor: Yohanes Enggar Harususil If there is one profession that has managed to endure and even experience growth during this pandemic, it's the “writerpreneur,” a portmanteau that combines "writer" and "entrepreneur". Aulia R. Sungkar, founder and director of Alveo.co.id, a company that focuses on providing various writing, translating and editing services, … [Read more...]
Creative Writing Business Growing Increasingly Attractive During Pandemic Era
This English version is translated from the original article published in Indonesian on SWA.co.id NOTE: The featured image is different from the one published on SWA.co.id By: Vicky Rachman The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article published on Media Indonesia.com The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. These days, the writing industry in Indonesia has also come to follow new sources of demand thanks to developments in business … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article in Indonesian published on Padusi The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to follow new sources of demand thanks to developments in business and government and social institutions that … [Read more...]
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