Originally published on alveo.co.id "Writing is easy. All you have to do is cross out the wrong words." — Mark Twain This simple yet profound observation by the great American author perfectly captures the essence of copywriting. A copywriter’s job, in a nutshell, is to refine and polish text, eliminating unnecessary words to communicate a message as clearly and persuasively as possible. Whether you’re crafting an advertisement, website content, or promotional material, the goal is to … [Read more...]
DOs and DON’Ts of Interviewing C-Suite Executives
By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. At that point, knowing how to conduct yourself and nailing the interview is noteworthy. Besides you playing the role of representing your media outlet or agency, … [Read more...]
Translation vs. Localization: Understanding the Key Differences
Originally published on alveo.co.id In today’s globalized economy, businesses face the challenge of effectively communicating as they expand into new markets. Although translation is often seen as the key to bridging language gaps, there’s an important distinction between translation and localization. These processes serve distinct purposes, and recognizing their differences is essential for ensuring your message resonates across cultural divides. Let’s take a closer look at how both … [Read more...]
The Art of Business Writing: Essential for Success
Originally published on Alveo.co.id Doing business and achieving success requires strong communication skills, particularly in writing. Whether you’re negotiating with a new vendor, informing consumers about your latest offerings, or simply sending a memo to employees, good business writing is crucial for success in all aspects of business. Writing Well in Business is Advertising Well When selling a product or offering a service, you must stand out in the marketplace. Success … [Read more...]
Media Relations: A Strategic Approach for Company Success
Originally published at www.alveo.co.id As a public relations professional, your primary responsibility is to create and maintain a positive image for your company. A key partner in this endeavor is the media, which continues to be a crucial channel for disseminating information to the public. According to a 2022 survey on Indonesia’s Digital Literacy Status conducted by the Ministry of Communication and Information, 60 percent of 10,000 respondents across 34 provinces reported television … [Read more...]
Enhancing Report Writing: Key Pitfalls and Strategies for Improvement
Originally published at www.alveo.co.id Improving your report writing skills involves recognizing and addressing common mistakes. Here, we break down the key pitfalls and provide strategies for improvement. 1. Clarity Common Pitfalls A lack of clarity often results from the use of jargon, complex sentences, and irrelevant details. These elements can obscure the main message and confuse readers. Strategies for Improvement 2. Structure Common Pitfalls Poorly structured … [Read more...]
Unlocking Copywriting Excellence with Pomodoro Technique
By Aulia R. Sungkar (Ollie). Originally published on Alveo.co.id, and reposted on Medium.com. You can read the writer’s comment about “Regular Breaks”, which also mentions “the Pomodoro Technique” on LinkedIn Community. In the dynamic realm of copywriting, where the pursuit of perfection is unyielding and deadlines are ever-looming, maintaining peak performance can feel like an uphill battle. As dedicated writers committed to delivering excellence in every word penned, we often find … [Read more...]
Unleashing the Power of Persuasive Writing: 10 Essential Tips
By Aulia R. Sungkar (Ollie). Originally published on Alveo.co.id, and reposted on Medium.com. In today's era of abundant information, the ability to capture attention and drive action through writing is a coveted skill. Persuasive writing is not just about presenting information, but it also involves crafting narratives that inspire individuals to take meaningful steps. In this article, we unveil the intricacies of persuasive writing through the following ten tips, transforming every word … [Read more...]
Integrating Storytelling in Annual Reporting
By Aulia R. Sungkar (Ollie). Originally published on Alveo.co.id, and reposted on Medium.com. Ever felt like annual reports were stuck in a world of numbers and technical writing? It's like they're speaking a language that only accountants understand. But what if I were to suggest a method to revolutionize this approach, to metamorphose these reports into compelling narratives? Imagine flipping through an annual report and finding yourself drawn into a narrative, rather than … [Read more...]
Tips for Writing Brilliant Press Release
By Aulia R. Sungkar (Ollie) The writer is director of ALVEO A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release … [Read more...]
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