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Copywriting: Let’s Meet AIDA and KISS

November 18, 2021 by Admin

By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: AIDA, Alveo, alveo indonesia, copywriting, editing, KISS, marketing collateral, translation, writing

Annual Report: Communication Aspects

September 9, 2021 by Admin

Almost all companies, including the ones in Indonesia, are required to submit their performance results for the past year in the form of an annual report addressed to the public or stakeholders. On a fundamental level, an annual report not only serves as a written copy of the company's performance presented to comply with regulations or directions from regulators. It also serves as a means to gain trust from both the public and from business partners for the company's business … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: alveo indonesia, Annual Report, business writing, copywriting, report writing, writing tips

How to Market your Newsletters

February 27, 2018 by Admin

By Aulia R. Sungkar The writer is director of ALVEO Newsletter is a great tool for marketers and publications to engage with their current customers and even attract new potential subscribers. By definition, newsletter is information or report that is delivered regularly by email to employees and subscribers. But with so many emails, and spam messages, that people tend to get every single day, it's important to make your newsletters stand out from the rest and avoid them from getting … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: content writing, copywriting, newsletter, tips

Tips for Writing Appealing Advertorial

January 19, 2018 by Admin

By Aulia R. Sungkar  The writer is director of ALVEO  Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: advertorial, copywriting, creativewriting, writing

Selling More with Well-scripted Videos

December 21, 2017 by Admin

By Aulia R. Sungkar  The writer is director of ALVEO More and more companies understand the importance of including videos in presenting their products and services. Embedding videos onto the company’s websites, as well as uploading them to social media, have become a common practice, and more and more companies jumped the bandwagon as they understand the importance of videos inclusion to present their products and services. What some don’t get is that any good video, even a short video, … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: copywriter, copywriting, scriptwriting

The Merits of Opting for Professional Copywriter

November 21, 2017 by Admin

By Aulia R. Sungkar. The writer is director of ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing is not as easy as some people make it to be. It is even grueling for those who don’t find writing an enjoyable activity. This is where the service of a copywriter … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: content, copywriter, copywriting, creativewriting

Translation, localization and copywriting

February 2, 2016 by

What are the differences between translation, localization and copywriting             When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the difference between translation and localization? And what about copywriting? These terms sound vastly similar, but the … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: copywriting, creative writing, education, writing

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