By Aulia R. Sungkar The writer is director of ALVEO Ghostwriting has its niche in the world of writing. The service of ghostwriting helps those with great ideas for a book, or an article, but unable to put them down on paper. A ghostwriter, then, is bound by a non-disclosure agreement to deliver a piece of writing as per order, sans a byline. But, what makes a good ghostwriting? Below are some points to consider. Have Contract, Will Travel Before getting to write the client and … [Read more...]
Tips for Writing Appealing Advertorial
By Aulia R. Sungkar The writer is director of ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR cult … [Read more...]
Tips Menyusun Laporan Tahunan yang Menarik
Oleh: Aulia R. Sungkar Penulis adalah direktur ALVEO Annual Report atau Laporan Tahunan merupakan laporan perkembangan dan pencapaian yang berhasil diraih perusahaan atau organisasi dalam satu tahun. Laporan Tahunan memiliki beberapa fungsi, diantaranya sebagai sumber informasi mengenai perkembangan perusahaan atau organisasi, dan pencapaian yang telah berhasil dilakukan. Laporan Tahunan juga dapat dipergunakan sebagai media pemasaran dan promosi untuk meningkatkan daya tarik p … [Read more...]
Montblanc for UNICEF Collection: Passing on the Gift of Writing
Montblanc and UNICEF are marking their 13 successful years of collaboration that have raised over US$10 million to benefit education programmes around the world. “With a further US$1.5 million pledged this year through the launch of new product range, we are continuing our initiative to help unfortunate children be literate,” Matthieu Dupont, President South East Asia Montblanc, tells Registry Indonesia during his short visit to Jakarta. “This year’s initiative is titled ‘Passing on the Gift o … [Read more...]
Translation, localization and copywriting
What are the differences between translation, localization and copywriting When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the difference between translation and localization? And what about copywriting? These terms sound vastly similar, but the pro … [Read more...]