By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article in Indonesian published on Padusi The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to follow new sources of demand thanks to developments in business and government and social institutions that … [Read more...]
Exophony: Adopting a language and enriching it
By Prasiddha Gustanto Senior writer and editor at ALVEO People have written in languages that are not their mother tongue for thousands of years. Yet, it wasn't until the past few decades that the world of academia came up with a term to describe this phenomenon. That term is “exophony.” Coined by scholars Susan Arndt, Dirk Naguschewski and Robert Stockhammer in 2007, the term, as its Greek roots suggest, is a combination of “exo” and “phonic”, with “exo” meaning “from outside” and … [Read more...]
How to manage your ghostwriter…successfully
By Christian Razukas Originally published on linkedin. Republished with permission. Writing your memoirs is a great way to share what you’ve learned–or to build your personal brand. As a former journalist, I’ve been using my skills to create books and white papers for brilliant people who want to write, but who choose not to, for whatever reason. I’ve done this behind the scenes as a ghost writer. If you’re thinking about collaborating with a ghost, check out these tips for working with a … [Read more...]
Different Roles of Editors and Copy Editors
By Prasiddha Gustanto Senior writer and editor at ALVEO The average layperson can be forgiven for thinking that editors and copy editors are synonymous positions with identical roles. After all, in all fairness, the two titles do sound rather alike, and they both focus on editing. These two jobs, however, have very important differences, and it is important to know what role each plays for any individual or organization hoping to prepare the final draft of a document. Whenever one … [Read more...]
What is 5W1H Method?
By Felicia Yulianti Senior writer at ALVEO At school, people usually understand 5W1H as a tool to construct proper news paragraphs in language subjects. Further, at university, 5W1H becomes students’ method to use in compiling a good report. The 5W1H method is shorthand for “Who, What, When, Where, Why, and How.” Answers to these questions are the basis for information gathering, so as to communicate a clear situation. This method is often used in research and journalism. The method … [Read more...]
How not being a native English speaker makes me a better UX writer
Companies often list “native English speaker” as a requirement but are they missing out on first-class writing talent? Dragana explains why non-native English speakers actually make for great UX writers! By Dragana Milovanovic Originally published on UX Writers Collective “The folks in the US should do it,” he said. “We can write the content, but they should do the review. They’re a native English speaker after all.” Sigh. Another person who thinks that I’ll never be as good in my … [Read more...]
Significance of Annual Report
By Aulia R. Sungkar. The writer is director of ALVEO An Annual Report is prepared to deliver the main message and transparent information to shareholders and other stakeholders. Therefore, prior to writing the report, a company needs to identify who will peruse the report. Generally, those perusing the report are shareholders (for a publicly listed company), prospective investors, financial analysts, employees, the government (including authorities related to the company/organization), and … [Read more...]
To Ghostwrite or Not to Ghostwrite
By Aulia R. Sungkar The writer is director of ALVEO Ghostwriting has its niche in the world of writing. The service of ghostwriting helps those with great ideas for a book, or an article, but unable to put them down on paper. A ghostwriter, then, is bound by a non-disclosure agreement to deliver a piece of writing as per order, sans a byline. But, what makes a good ghostwriting? Below are some points to consider. Have Contract, Will Travel Before getting to write the client and … [Read more...]
Tips for Writing Appealing Advertorial
By Aulia R. Sungkar The writer is director of ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR … [Read more...]