By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article in Indonesian published on Padusi The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to follow new sources of demand thanks to developments in business and government and social institutions that … [Read more...]
Copy editing & proofreading – What’s the difference?
By Aulia R. Sungkar Copy editing and proofreading are the two common types of editing that are often used interchangeably, usually by those people who don’t know the difference. In fact, copy editing and proofreading are separate tasks, each serving its own functions. A copy editor is tasked with checking for as well as correcting grammar mistakes, typos, inconsistencies, redundancies and punctuation issues. If necessary, a copy editor may also do a rewrite to make a write-up read … [Read more...]