Originally published at www.alveo.co.id As a public relations professional, your primary responsibility is to create and maintain a positive image for your company. A key partner in this endeavor is the media, which continues to be a crucial channel for disseminating information to the public. According to a 2022 survey on Indonesia’s Digital Literacy Status conducted by the Ministry of Communication and Information, 60 percent of 10,000 respondents across 34 provinces reported television … [Read more...]
Tips for Writing Brilliant Press Release
By Aulia R. Sungkar (Ollie) The writer is director of ALVEO A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release … [Read more...]
How to manage your ghostwriter…successfully
By Christian Razukas Originally published on linkedin. Republished with permission. Writing your memoirs is a great way to share what you’ve learned–or to build your personal brand. As a former journalist, I’ve been using my skills to create books and white papers for brilliant people who want to write, but who choose not to, for whatever reason. I’ve done this behind the scenes as a ghost writer. If you’re thinking about collaborating with a ghost, check out these tips for working with a … [Read more...]
Different Roles of Editors and Copy Editors
By Prasiddha Gustanto Senior writer and editor at ALVEO The average layperson can be forgiven for thinking that editors and copy editors are synonymous positions with identical roles. After all, in all fairness, the two titles do sound rather alike, and they both focus on editing. These two jobs, however, have very important differences, and it is important to know what role each plays for any individual or organization hoping to prepare the final draft of a document. Whenever one … [Read more...]
What is 5W1H Method?
By Felicia Yulianti Senior writer at ALVEO At school, people usually understand 5W1H as a tool to construct proper news paragraphs in language subjects. Further, at university, 5W1H becomes students’ method to use in compiling a good report. The 5W1H method is shorthand for “Who, What, When, Where, Why, and How.” Answers to these questions are the basis for information gathering, so as to communicate a clear situation. This method is often used in research and journalism. The method … [Read more...]
Writers vs Journalists – Two Different Breeds
By Aulia R. Sungkar Writing is this mesmeric process, which once you sink your teeth into, will grab hold of you fast, not wanting to let go until you are spent. It’s also an anathema many shy away from: How many high school or college students joyfully get immersed in the process of writing their paper, and not constantly glancing at the bottom of their screen to see if they’ve clocked in enough words to meet the requirement set by their teacher or lecturer? Highly probably not many. … [Read more...]
