By Aulia R. Sungkar (Ollie). Originally published on Alveo.co.id, and reposted on Medium.com. You can read the writer’s comment about “Regular Breaks”, which also mentions “the Pomodoro Technique” on LinkedIn Community. In the dynamic realm of copywriting, where the pursuit of perfection is unyielding and deadlines are ever-looming, maintaining peak performance can feel like an uphill battle. As dedicated writers committed to delivering excellence in every word penned, we often find … [Read more...]
Unleashing the Power of Persuasive Writing: 10 Essential Tips
By Aulia R. Sungkar (Ollie). Originally published on Alveo.co.id, and reposted on Medium.com. In today's era of abundant information, the ability to capture attention and drive action through writing is a coveted skill. Persuasive writing is not just about presenting information, but it also involves crafting narratives that inspire individuals to take meaningful steps. In this article, we unveil the intricacies of persuasive writing through the following ten tips, transforming every word … [Read more...]
Tips for Writing Brilliant Press Release
By Aulia R. Sungkar (Ollie) The writer is director of ALVEO A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release … [Read more...]
Branding through Writing: Words Mean Everything
By Aulia R. Sungkar (Ollie) Originally published on Linkedin. In today's digital age, where information inundates us from all directions, the art of effective communication has become more critical than ever. Words, as the primary tools of communication, bear profound significance in conveying messages and shaping a brand identity. Whether you're a burgeoning startup or a long-standing corporation, your manner of communication can markedly influence your brand's success. Engaging a skilled … [Read more...]
The Importance of Grammar in Business Writing
By Felicia Yulianti Senior writer at ALVEO “Making grammar mistakes is quite common, even among native speakers.” Although it may be applicable in casual conversation, it is not always the case when it comes to writing, especially business writing. In fact, grammar in business writing is essential. As time progresses and we are currently in the content-driven era, business written contents—such as press releases, newsletters, proposals, websites, articles, social media captions, and … [Read more...]
Annual Report: Communication Aspects
Almost all companies, including the ones in Indonesia, are required to submit their performance results for the past year in the form of an annual report addressed to the public or stakeholders. On a fundamental level, an annual report not only serves as a written copy of the company's performance presented to comply with regulations or directions from regulators. It also serves as a means to gain trust from both the public and from business partners for the company's business … [Read more...]
Writers vs Journalists – Two Different Breeds
By Aulia R. Sungkar Writing is this mesmeric process, which once you sink your teeth into, will grab hold of you fast, not wanting to let go until you are spent. It’s also an anathema many shy away from: How many high school or college students joyfully get immersed in the process of writing their paper, and not constantly glancing at the bottom of their screen to see if they’ve clocked in enough words to meet the requirement set by their teacher or lecturer? Highly probably not many. … [Read more...]
Copy editing & proofreading – What’s the difference?
By Aulia R. Sungkar Copy editing and proofreading are the two common types of editing that are often used interchangeably, usually by those people who don’t know the difference. In fact, copy editing and proofreading are separate tasks, each serving its own functions. A copy editor is tasked with checking for as well as correcting grammar mistakes, typos, inconsistencies, redundancies and punctuation issues. If necessary, a copy editor may also do a rewrite to make a write-up read … [Read more...]
