Originally published on alveo.co.id "Writing is easy. All you have to do is cross out the wrong words." — Mark Twain This simple yet profound observation by the great American author perfectly captures the essence of copywriting. A copywriter’s job, in a nutshell, is to refine and polish text, eliminating unnecessary words to communicate a message as clearly and persuasively as possible. Whether you’re crafting an advertisement, website content, or promotional material, the goal is to … [Read more...]
How to Stay Flu-Free During ‘Pancaroba’ Season
The “pancaroba” period — marking the transition from the rainy to the dry season — brings cold, dry winds from Australia to regions like Java, Bali, Nusa Tenggara, and southern Sumatra. These shifting temperatures create the perfect breeding ground for flu viruses, especially when our immune systems are unprepared. Here’s how to protect yourself and stay healthy during this seasonal change: Get Enough RestFluctuating weather and busy routines can weaken your immune system. Prioritize quality … [Read more...]
A Journey through Time and Taste
By Rafa A. RamadhanVisiting Rome, with its historical and monumental sights, reignites your imagination of living a life thousands of years ago when the Roman Empire reignedRome's history stretches back to April 21, 753 BC, when Romulus, along with his twin brother Remus, founded the city and became its first king. Over the centuries, Rome has witnessed countless wars and conquests, culminating in the establishment of the Roman Empire in 27 BC. During the Renaissance, Rome became the cultural … [Read more...]
A Hidden Gem of Diversity and Harmony
By Prasiddha GustantoDiscover Manado, a city where cultural diversity thrives in harmony, offering rich heritage, stunning landscapes, and unique wildlife Manado, the capital of North Sulawesi, stands as a testament to Indonesia's rich cultural mosaic. Despite its pluralistic coexistence through times of national ethnic turmoil, this city remains under the global radar. Yet, Manado’s unwavering harmony among its diverse communities makes it a beacon of multicultural unity, deserving … [Read more...]
5 Must-Read Business Books!!!
By Muhammad Sajwani. Originally published on Linkedin. Republished with permission. Reading culture in our part of the world is alarmingly low, with various factors contributing to this decline. One primary reason is the lack of access to libraries and good bookshops,. Additionally, the high prices of imported books and the underdevelopment of the local publishing industry make reading an unaffordable hobby for many. Furthermore, the rapid growth of technology, especially smartphones … [Read more...]
DOs and DON’Ts of Interviewing C-Suite Executives
By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. At that point, knowing how to conduct yourself and nailing the interview is noteworthy. Besides you playing the role of representing your media outlet or agency, … [Read more...]
Translation vs. Localization: Understanding the Key Differences
Originally published on alveo.co.id In today’s globalized economy, businesses face the challenge of effectively communicating as they expand into new markets. Although translation is often seen as the key to bridging language gaps, there’s an important distinction between translation and localization. These processes serve distinct purposes, and recognizing their differences is essential for ensuring your message resonates across cultural divides. Let’s take a closer look at how both … [Read more...]
Rolling Stones Unveil Special Anniversary Vinyl Edition of ‘Hackney Diamonds’
By Ollie Sungkar. Originally published on Medium. To celebrate the first anniversary of their chart-topping album Hackney Diamonds, The Rolling Stones are releasing a limited-edition vinyl this winter. The 2-LP set, available from December 6, will feature not only the original tracks from the album but also seven exclusive live recordings from the album’s launch party at Racket in New York City in October 2023. This special edition includes live renditions of popular singles like … [Read more...]
Inflation is falling. So why is gold rising? And what does it mean for the real estate cycle?
By Darren Wilson. Originally published on Property Sharemarket Economics. Republished with permission. Of all the investor stories out there, news about what the gold price is doing is one of the most persistent. It’s not something I write about normally. But I will today. And you should know by now that I will have a unique take on it. I want to show you why my cyclical analysis – the 18.6-year Real Estate Cycle in particular – is key to understanding what’s going on … [Read more...]
University of Arizona named a ‘Best College’ by The Princeton Review
By Nick Prevenas, University Communications Originally published on news.arizona.edu The University of Arizona is again included on The Princeton Review's list of America's best universities. The U of A appears in the education service company's "The Best 390 Colleges: 2025 Edition," receiving top ratings in fire safety (99), sustainability (86) and quality of life (86). All ratings are based on a scale of 60 to 99, with 99 being the best possible score. The university … [Read more...]
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