By Aulia R. Sungkar (Ollie) We’ve all witnessed how AI tools like ChatGPT are reshaping the writing landscape, from blog posts and copywriting to emails. It can generate content in seconds. But for all their speed and efficiency, they lack something essential: the human touch. As writers, our true value isn’t just in putting words together. Equally important, it’s in understanding why we write, whowe’re writing for, and what emotions we want to evoke. And … [Read more...]
ChatGPT: Threat or Ally in the Writing Industry?
By Aulia R. Sungkar (Ollie) In recent months, artificial intelligence tools, like ChatGPT, has sparked intense debate across creative fields. Some hail it as a revolutionary assistant. Others warn of an existential threat to human creativity. For those of us in the writing industry, the truth likely lies somewhere in between. At Alveo, where words are both our livelihood and our craft, we’ve had front-row seats to this transformation. There are some clients now come with … [Read more...]
Finding Focus in the Midst of Chaos
By Aulia R. Sungkar (Ollie) Originally published on alveo.co.id Juggling multiple writing tasks is not just a matter of time management. It is also a test of focus and discipline. With deadlines and interruptions haunting a writer’s daily work, even the most structured day can quickly unravel. One effective approach is to break large assignments into smaller and manageable parts as well as assigning specific blocks of time to each. This method helps maintain clarity and prevents … [Read more...]
Why Good Writing Still Matters in the Digital Age
By Aulia R. Sungkar (Ollie) Originally published on alveo.co.id In a world saturated with content, clarity and precision have never been more essential. Businesses today are expected not just to sell, but to connect, engage, and build trust. Whether it is a compelling press release, a well-structured report, or a thoughtful social media caption, the quality of writing can make a significant difference in how messages are perceived. Good writing is more than just correct grammar. … [Read more...]
Regaining Client Trust When Accuracy is in Question
By Aulia R. Sungkar (Ollie) In professional writing, accuracy isn’t just a priority. It’s the foundation of credibility. At the helm of a writing agency, upholding precision is more than a responsibility. It is a commitment to excellence. Yet, there may come a time when a client questions the accuracy of our work. While this can feel like a setback, it’s actually an opportunity that allows us to demonstrate integrity, reinforce trust, and showcase our dedication to quality. The … [Read more...]
Copywriting: The Art of Crossing Out the Wrong Words
Originally published on alveo.co.id "Writing is easy. All you have to do is cross out the wrong words." — Mark Twain This simple yet profound observation by the great American author perfectly captures the essence of copywriting. A copywriter’s job, in a nutshell, is to refine and polish text, eliminating unnecessary words to communicate a message as clearly and persuasively as possible. Whether you’re crafting an advertisement, website content, or promotional material, the goal is to … [Read more...]
DOs and DON’Ts of Interviewing C-Suite Executives
By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. At that point, knowing how to conduct yourself and nailing the interview is noteworthy. Besides you playing the role of representing your media outlet or agency, … [Read more...]
Translation vs. Localization: Understanding the Key Differences
Originally published on alveo.co.id In today’s globalized economy, businesses face the challenge of effectively communicating as they expand into new markets. Although translation is often seen as the key to bridging language gaps, there’s an important distinction between translation and localization. These processes serve distinct purposes, and recognizing their differences is essential for ensuring your message resonates across cultural divides. Let’s take a closer look at how both … [Read more...]
The Art of Business Writing: Essential for Success
Originally published on Alveo.co.id Doing business and achieving success requires strong communication skills, particularly in writing. Whether you’re negotiating with a new vendor, informing consumers about your latest offerings, or simply sending a memo to employees, good business writing is crucial for success in all aspects of business. Writing Well in Business is Advertising Well When selling a product or offering a service, you must stand out in the marketplace. Success … [Read more...]
Media Relations: A Strategic Approach for Company Success
Originally published at www.alveo.co.id As a public relations professional, your primary responsibility is to create and maintain a positive image for your company. A key partner in this endeavor is the media, which continues to be a crucial channel for disseminating information to the public. According to a 2022 survey on Indonesia’s Digital Literacy Status conducted by the Ministry of Communication and Information, 60 percent of 10,000 respondents across 34 provinces reported television … [Read more...]
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