By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. At that point, knowing how to conduct yourself and nailing the interview is noteworthy. Besides you playing the role of representing your media outlet or agency, … [Read more...]
Putting the Boot in
Words & photos: Aulia R. Sungkar. Originally published in JPlus of The Jakarta Post. Outdoor lifestyle brand Timberland is forging ahead the Asia Pacific region with the opening of new stores. Stewart Whitney is pointing at a pair of yellow, eight-hole boots at the Timberland’s recently-opened Bali store. “Last year we celebrated the 40th anniversary of the original boot. The model is the epitome of timeless style.” The legendary, iconic yellow boot is synonymous with the brand, which is … [Read more...]
Defining reality to set a vision
Text & photos: Aulia R. Sungkar Originally published in The Jakarta Post on November 8, 2014 With a wealth of leadership experience under his belt, Stewart Whitney is mapping a business model to build a strong brand presence. Business leaders should be able to show their subordinates a map that helps them see why they should choose a particular route, according to Stewart Whitney. During his six-year stint managing outdoor lifestyle brand Timberland in the … [Read more...]