By Aulia R. Sungkar What You Need to Know: Writing an engaging and well-informed article isn’t enough to draw in readers. Nearly anyone who uses the internet to read articles online will make use of search engines, such as Google, to search articles on topics they want to read. In order to get as many readers as possible, writers need to understand the concept of applying Search Engine Optimization (SEO) techniques to their articles. An SEO-friendly article will be prioritized by … [Read more...]
How to Master the Art of Writing Book Review
By Aulia R. Sungkar (Ollie) Director at ALVEO You might find yourself in a situation where you are required to write a book review. You might need to do it for class credits, for your book club or you might just want to share your thoughts on a book you just read on sites like Goodreads. Regardless of the purpose, if you are in need of advice for writing a good book review, do be sure to take a look at some of the following quick tips to ensure you publish the best possible review you … [Read more...]
Copywriting: Let’s Meet AIDA and KISS
By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]
Blog Posts and Articles – Knowing the Differences for Business
By Prasiddha Gustanto Senior writer and editor at ALVEO The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are not interchangeable. Each type has a distinct way of conveying information, serves different purposes and caters to specific audiences. Recognizing … [Read more...]
Aulia Sungkar: ‘Writerpreneurs’ Experiencing Rapid Growth during Current Pandemic Era
This English version is translated from the original article published on Kompas.com Writer: Yohanes Enggar Harususilo | Editor: Yohanes Enggar Harususil If there is one profession that has managed to endure and even experience growth during this pandemic, it's the “writerpreneur,” a portmanteau that combines "writer" and "entrepreneur". Aulia R. Sungkar, founder and director of Alveo.co.id, a company that focuses on providing various writing, translating and editing services, … [Read more...]
Creative Writing Business Growing Increasingly Attractive During Pandemic Era
This English version is translated from the original article published in Indonesian on SWA.co.id NOTE: The featured image is different from the one published on SWA.co.id By: Vicky Rachman The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article published on Media Indonesia.com The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. These days, the writing industry in Indonesia has also come to follow new sources of demand thanks to developments in business … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article in Indonesian published on Padusi The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to follow new sources of demand thanks to developments in business and government and social institutions that … [Read more...]
Boosting Company Value through Sustainability Report
A company's value is not simply just a reference to its impressive performance and its financial reports. It also refers to the role a company or organization plays in (or the attention it pays to) aspects regarding social life, economic progress and environmental sustainability. These can also serve to boost a company's value. These sustainability aspects can be comprehensively disclosed in a Sustainability Report. What, then, are the aspects that are usually listed in a Sustainability Report, … [Read more...]
The Significance of Sustainability Report for Business Development
Sustainability Reports have been on the rise for the past few decades, both for profit-based companies and non-profit ones. Though often viewed together, a Sustainability Report is not the same thing as an Annual Report. The latter outlines a company’s profile, the line of business, and its performance in terms of finance and business in a given calendar year. It is through a Sustainability Report that a company or organization can take into account its impact on various issues regarding … [Read more...]
