By Aulia R. Sungkar The writer is director of ALVEO Newsletter is a great tool for marketers and publications to engage with their current customers and even attract new potential subscribers. By definition, newsletter is information or report that is delivered regularly by email to employees and subscribers. But with so many emails, and spam messages, that people tend to get every single day, it's important to make your newsletters stand out from the rest and avoid them from getting … [Read more...]
To Ghostwrite or Not to Ghostwrite
By Aulia R. Sungkar The writer is director of ALVEO Ghostwriting has its niche in the world of writing. The service of ghostwriting helps those with great ideas for a book, or an article, but unable to put them down on paper. A ghostwriter, then, is bound by a non-disclosure agreement to deliver a piece of writing as per order, sans a byline. But, what makes a good ghostwriting? Below are some points to consider. Have Contract, Will Travel Before getting to write the client and … [Read more...]
Tips for Writing Appealing Advertorial
By Aulia R. Sungkar The writer is director of ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR … [Read more...]
Selling More with Well-scripted Videos
By Aulia R. Sungkar The writer is director of ALVEO More and more companies understand the importance of including videos in presenting their products and services. Embedding videos onto the company’s websites, as well as uploading them to social media, have become a common practice, and more and more companies jumped the bandwagon as they understand the importance of videos inclusion to present their products and services. What some don’t get is that any good video, even a short video, … [Read more...]
The Merits of Opting for Professional Copywriter
By Aulia R. Sungkar. The writer is director of ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing is not as easy as some people make it to be. It is even grueling for those who don’t find writing an enjoyable activity. This is where the service of a copywriter … [Read more...]
Tips for Writing Brilliant Press Release
By Aulia R. Sungkar (Ollie) The writer is director of ALVEO A press release serves as a written communication on an event that a company or organization believes as important, not only to the media, but also to the industry at large. This is a tricky venture, because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release … [Read more...]
Montblanc for UNICEF Collection: Passing on the Gift of Writing
Montblanc and UNICEF are marking their 13 successful years of collaboration that have raised over US$10 million to benefit education programmes around the world. “With a further US$1.5 million pledged this year through the launch of new product range, we are continuing our initiative to help unfortunate children be literate,” Matthieu Dupont, President South East Asia Montblanc, tells Registry Indonesia during his short visit to Jakarta. “This year’s initiative is titled ‘Passing on the Gift … [Read more...]
7 Tips for Creating Killer Company Profile
By Aulia R. Sungkar The writer is director of ALVEO For all intent and purposes, a company profile acts as a window through which prospective clients window shop and see what you have to offer. Hence, it needs to be effervescent and interesting so that it can win you more business. There are, then, some steps that can help you build a good company profile. Plan Your Content Never hesitate to list everything you want to include, or, you believe, needs to be included in the company … [Read more...]
When Design and Content Collide
By Aulia R. Sungkar. The writer is director of Alveo Designing an ideal website has always been a rigorous process, one that often leads to a heated debate. A website’s function is to incite the curiosity of the mass whose fingers ever ready on the mouse button to exit the site after mere seconds. Yet, there is this ever-threatening ‘blink test’—those three to five seconds that you have to convince someone to stay on your website—that many see as what makes or breaks a website. This then … [Read more...]
Writers vs Journalists – Two Different Breeds
By Aulia R. Sungkar Writing is this mesmeric process, which once you sink your teeth into, will grab hold of you fast, not wanting to let go until you are spent. It’s also an anathema many shy away from: How many high school or college students joyfully get immersed in the process of writing their paper, and not constantly glancing at the bottom of their screen to see if they’ve clocked in enough words to meet the requirement set by their teacher or lecturer? Highly probably not many. … [Read more...]