Elon Musk, the owner of Twitter, along with the newly appointed CEO, Linda Yaccarino, announced their plans on Sunday to rebrand the social media network. They revealed that the familiar bird logo would be abandoned, and the platform would be renamed as “X.”
The new logo, an X on the black background, signals a move towards embracing payment, banking and commerce services. In addition, Musk changed his Twitter bio to read “X.com.”
Twitter, founded in 2006, originally derived its name from the sound of birds chattering, and its branding has revolved around avian symbols from the start. The company even acquired a stock symbol featuring a light blue bird for US$15, as reported by the design website Creative Bloq.
He further said that the company was “Going with a minimalist art deco” logo, and that X.com now points to twitter.com.”
Earlier, Musk had already named Twitter’s parent company the X Corporation and stated that his acquisition of the social media giant aimed to accelerate the creation of “X,” an all-encompassing app. This reference was to the X.com company, which he founded in 1999 and later transformed into the prominent payments’ platform, PayPal.
The vision for X encompasses a multi-functional app that could still serve as a social media platform while incorporating messaging and mobile payment capabilities. Musk emphasized that X would be powered by AI and would connect people in novel ways that are yet to be fully imagined.
Furthermore, Twitter’s CEO, Yaccarino, expressed her excitement about the platform’s future. She tweeted, “X is the future state of unlimited interactivity – centered on audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.”