Dom Pérignon, one of the world’s most sought after champagne labels, has the tendency to appreciate owing to the brand’s historical value and high rated vintage.
The Rolls Royce among the champagne labels available in the market, Dom Pérignon is the fizz of long-term performances worth an investment, according to Jean Berchon, vice president of Corporate Communication at Moët & Chandon, a prominent champagne house that produces Dom Pérignon.
“Apart from the increasing popular demand of the brand, especially in Asia, Dom Pérignon possesses the brand exclusiveness with the investment criteria in terms of status, quality, ageing, rarity and price appreciation,” Jean, who is a direct descendant of the Chandon family, tells HighEnd during his short visit to Singapore.
The exclusiveness of the label stretches back to the mid 1668 in Hautvillers Abbey in the Champagne region, French where a young Benedictine monk, Dom Pérignon, invented sparkling wine.
The monk’s name has ever since been immortalized as an iconic brand of the world’s most prestigious sparkling wine people know today as champagne.
Jean furthermore says that Moët & Chandon has restored its vineyards where Dom Pérignon used to make sparkling wines from their grapes more than three hundred years ago. While showing the 2002 bottle, Jean says, “As you can see, the antique-looking label and distinctive bottle shape create added values for the brand in addition to the quality of the vintage.”
The Liv-ex Champagne 25 Index, an electronic trading market that tracks the price movement of 25 brands of the champagne, indicates that Dom Pérignon, along with Cristal and Krug, is valued as one of the top three brands worth an investment. In fact, the index has seen a significant rise in Dom Pérignon almost continuously since the year 2004.
In line with the index market indicator, Jean, who is also taking role as the brand ambassador for Dom Pérignon, is aware that there has been an increasing demand for the brand in new markets, such as Middle East, South America and Asia, particularly Southeast Asia.
Text and photos by Aulia R. Sungkar. Published in HighEnd Mag, July 2012 edition.