Being consistent in his marketing strategy and promotional efforts, Edhi Sumadi has successfully hit the road on sales achievement in premium spirits and wines. “There are two most important aspects in running the business of alcoholic beverages, which are structure and networking,” the commercial director of Pernod Ricard Indonesia remarks. Pernod Ricard holds the marketing and distribution licenses for spirit brands such as Chivas Regal, Martell, Absolut Vodka, Wild Turkey and … [Read more...]