BOOK REVIEW by Aulia R. Sungkar (Ollie) The mastermind who revolutionized personal computer, Steve Jobs once said, “Your customers don’t care about your product. They care about themselves, their hopes and ambitions.”   Indeed, Jobs had successfully helped his customers reach their dreams. He won them over with his invention that people from all corners of the world know that Apple is smart, simple and easy-to-use product.   Judging the book by its cover?   Yes, the simple cover … [Read more...]