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May 16, 2022 by

Words: Aulia R. Sungkar (Ollie) Photos: Courtesy of Levi's Originally was published in JPlus on April 19, 2015. Levi’s brand whiz Chip Bergh is bringing the blue jeans pioneer back to its glory with sustainability, innovation and social media approaches. How to take proper care of a pair of denims has been a subject of debate for decades; some say hand washing is the best method while many others throw their jeans in the washing machine. Regardless of the choice of the method, Charles … [Read more...]

Filed Under: All Articles, EXCLUSIVE INTERVIEW, Lifestyle Tagged With: blue jeans, Chip Bergh, denims, Levi Strauss & Co., Levi's

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