By Felicia Yulianti - senior writer at Alveo Not just known as the K-pop hub, Seoul has the other side boasting its traditions Speaking of South Korea, the first thing that comes to mind is K-pop phenomenon. Through its influence of soft power, South Korea has successfully introduced K-pop wave to the world, which then triggers the spread of other K-culture such as Korean skincare and fashion. Synergy of Modernity and Traditionalism One of the fascinating traits South Korean people … [Read more...]