By Aulia R. Sungkar. Published in HighEnd, March 2011 edition. Combining products of Western mind, Asian heart and Indonesian soul, marketing guru Hermawan Kartajaya never stops innovating his ideas and thoughts. His contribution to a brilliant concept is bringing Indonesia to the international marketing arena. The concept is a marketing evolution that highlights the importance of doing marketing with meaning. The concept is sophisticatedly detailed in “Marketing 3.0: From Product to Customer … [Read more...]