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Mark A.M. Van Ogtrop: Managing a brand presence with local flavor and backward approach

July 20, 2014 by

At the helm of a leading global hotel chain, Mark van Ogtrop is partnering with local investors to establish an international brand in secondary cities before reaching major cities and the capital. Golden Tulip Asia managing director Mark van Ogtrop has developed a unique yet, according to him, effective approach to differentiating his business from the competition. Van Ogtrop is taking a “backward approach” to introducing Golden Tulip brand in Indonesia. Unlike most hotel business players … [Read more...]

Filed Under: All Articles, EXCLUSIVE INTERVIEW Tagged With: Golden Tulip, Mark Ogtrop, The Jakarta Post

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