By Aulia R. Sungkar (Ollie) Originally published on Linkedin. In today's digital age, where information inundates us from all directions, the art of effective communication has become more critical than ever. Words, as the primary tools of communication, bear profound significance in conveying messages and shaping a brand identity. Whether you're a burgeoning startup or a long-standing corporation, your manner of communication can markedly influence your brand's success. Engaging a skilled … [Read more...]
5Cs for Effective Business Writing
By Aulia R. Sungkar (Ollie) Director at ALVEO Business writing has one ultimate goal: to convey valuable information. To achieve this goal, a company needs to be good at effective business writing. However, how does one produce effective business writing? Is there any guide for doing this? Worry not. Context, Content, Clarity, Color and Carrier (also known as the 5Cs) are the keys to effective business writing. The 5Cs are widely known as the definitive guide to delivering effective … [Read more...]
