By Aulia R. Sungkar (Ollie) Director at ALVEO Business writing has one ultimate goal: to convey valuable information. To achieve this goal, a company needs to be good at effective business writing. However, how does one produce effective business writing? Is there any guide for doing this? Worry not. Context, Content, Clarity, Color and Carrier (also known as the 5Cs) are the keys to effective business writing. The 5Cs are widely known as the definitive guide to delivering effective … [Read more...]