BOOK REVIEW In nurturing their children, Asian parents generally exert control to steer their children in the right direction. The result often reaches a satisfactory level in a way that many young Asians excel in almost every area of worthwhile endeavor. Can this example become a paragon of virtue to Western parents? Amy Chua, a Chinese American law professor at Yale University addresses the question in “Battle Hymn of the Tiger Mother”. The book is an account of her Asian way to raise … [Read more...]
Peak: How Great Companies Get Their Mojo from Maslow by Chip Conley
BOOK REVIEW After fifteen years of rising to the pinnacle peak in the hospitality industry, Chip Conley shares in his book a way to create opportunities that celebrate the joy of life. The book is stacked with a lot of ideas to create happiness in work environments as a means to win higher position in any marketplace. This includes building strategies that develop a loyal customer base toward making a sustainably profitable business. The full name of the book, “Peak: How Great … [Read more...]
Delivering Happiness by Tony Hsieh, CEO Zappos.com
BOOK REVIEW by Aulia R. Sungkar (Ollie) At a glance, the book is more like a book of memoir rather than a business book. However, the book conveys words of wisdom from a young dynamic businessman highlighting attitude of individuals and organizations, and how the two relates each other. The messages in the book are therefore worth the guidance for many corporations seeking to improve the business performance. It is an easy to read that narrates autobiography and personal entrepreneurial … [Read more...]
Steve Jobs by Walter Isaacson
BOOK REVIEW by Aulia R. Sungkar (Ollie) The mastermind who revolutionized personal computer, Steve Jobs once said, “Your customers don’t care about your product. They care about themselves, their hopes and ambitions.” Indeed, Jobs had successfully helped his customers reach their dreams. He won them over with his invention that people from all corners of the world know that Apple is smart, simple and easy-to-use product. Judging the book by its cover? Yes, the simple cover … [Read more...]