The article is originally published on Alveo.co.id For many people, the acronym ESG, which stands for Environmental, Social, and Governance, may still not be widely comprehended. However, ESG is experiencing a surge in popularity and is rapidly becoming an indispensable aspect of multinational companies' business practices, particularly those that have gone public. ESG functions as a powerful tool for evaluating and monitoring a company's performance concerning its environmental … [Read more...]
How to Master the Art of Writing Book Review
By Aulia R. Sungkar (Ollie) Director at ALVEO You might find yourself in a situation where you are required to write a book review. You might need to do it for class credits, for your book club or you might just want to share your thoughts on a book you just read on sites like Goodreads. Regardless of the purpose, if you are in need of advice for writing a good book review, do be sure to take a look at some of the following quick tips to ensure you publish the best possible review you … [Read more...]
Copywriting: Let’s Meet AIDA and KISS
By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]
Aulia Sungkar: ‘Writerpreneurs’ Experiencing Rapid Growth during Current Pandemic Era
This English version is translated from the original article published on Kompas.com Writer: Yohanes Enggar Harususilo | Editor: Yohanes Enggar Harususil If there is one profession that has managed to endure and even experience growth during this pandemic, it's the “writerpreneur,” a portmanteau that combines "writer" and "entrepreneur". Aulia R. Sungkar, founder and director of Alveo.co.id, a company that focuses on providing various writing, translating and editing services, … [Read more...]
Creative Writing Business Growing Increasingly Attractive During Pandemic Era
This English version is translated from the original article published in Indonesian on SWA.co.id NOTE: The featured image is different from the one published on SWA.co.id By: Vicky Rachman The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article published on Media Indonesia.com The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. These days, the writing industry in Indonesia has also come to follow new sources of demand thanks to developments in business … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article in Indonesian published on Padusi The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to follow new sources of demand thanks to developments in business and government and social institutions that … [Read more...]
The Importance of Grammar in Business Writing
By Felicia Yulianti Senior writer at ALVEO “Making grammar mistakes is quite common, even among native speakers.” Although it may be applicable in casual conversation, it is not always the case when it comes to writing, especially business writing. In fact, grammar in business writing is essential. As time progresses and we are currently in the content-driven era, business written contents—such as press releases, newsletters, proposals, websites, articles, social media captions, and … [Read more...]
Annual Report: Communication Aspects
Almost all companies, including the ones in Indonesia, are required to submit their performance results for the past year in the form of an annual report addressed to the public or stakeholders. On a fundamental level, an annual report not only serves as a written copy of the company's performance presented to comply with regulations or directions from regulators. It also serves as a means to gain trust from both the public and from business partners for the company's business … [Read more...]
5Cs for Effective Business Writing
By Aulia R. Sungkar (Ollie) Director at ALVEO Business writing has one ultimate goal: to convey valuable information. To achieve this goal, a company needs to be good at effective business writing. However, how does one produce effective business writing? Is there any guide for doing this? Worry not. Context, Content, Clarity, Color and Carrier (also known as the 5Cs) are the keys to effective business writing. The 5Cs are widely known as the definitive guide to delivering effective … [Read more...]