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Copywriting: Let’s Meet AIDA and KISS

November 18, 2021 by Admin

By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]

Filed Under: All Articles, WRITING WORLD Tagged With: AIDA, Alveo, alveo indonesia, copywriting, editing, KISS, marketing collateral, translation, writing

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