Four fashion labels are collaborating in their use of sustainable viscose-rayon fibers being produced in Indonesia.
JAKARTA, January 27, 2020 – Jakarta Fashion Hub (JFH) is kicking off 2021 with a virtual fashion show and virtual shopping event. Towards this end, the hub, a collaborative space that brings together fashion and creativity, is working with four well-known fashion labels: Purana, Interim Clothing, Eureka and KC Sleepwear.
Courtesy of Jakarta Fashion Hub
Each label will showcase six ready-to-wear “Lounge ‘n Leisure”-themed collections. All works presented at the event will make use of viscose-rayon fiber as the main raw materials, with supplies courtesy of Asia Pacific Rayon (APR).
“With how our lifestyles have changed during the pandemic, each of the designs presented is tailored in such a way that they’re both stylish and flexible, and can be worn daily both indoors and when doing activities outside your home. This is our reasoning behind the ‘Lounge ‘n Leisure’ title for this virtual fashion show,” said Djarot Handoko, Head of Corporate Communications for Asia Pacific Rayon (APR).
The use of viscose-rayon as the show’s primary raw material is also not without reason. In addition to supporting sustainable fashion on account of its renewable and biodegradable properties, viscose-rayon also has the benefit of being able to optimally absorb coloring, which results in the production of plain and patterned fabrics that are rich in color. Furthermore, viscose-rayon is also a material that has a soft, comfortable texture that is just right for everyday wear.
“In line with the ‘Everything Indonesia’ and ‘Proudly Made in Indonesia’ campaigns, APR and Jakarta Fashion Hub are committed to always supporting Indonesian fashion designers and labels in their work, especially through the use of viscose-rayon material, as it is a natural product of Indonesia,” Djarot continued.
Courtesy of Jakarta Fashion Hub
Complementing this virtual fashion show is a virtual shopping program being held after the fashion show ends. Through its “see now, buy now” approach, Jakarta Fashion Hub is providing fashion lovers in the country with leading access to the collections that will be on display at the virtual fashion show. Asia’s Next Top Model season 3 winner Ayu Gani and radio announcer Bayu Oktara will serve as hosts for the virtual shopping event.
Jakarta Fashion Hub’s presence, which was initiated by Asia Pacific Rayon (APR), is expected to inspire and give rise to new fashionpreneurs and creativepreneurs who can spur the growth of the domestic fashion and textiles industries.
Located at Tanoto Foundation Building, Jalan Teluk Betung No. 33, Jakarta Fashion Hub provides a variety of facilities that can pamper fashion enthusiasts and inspire them to generate new ideas and creations in fashion through its co-working spaces, its comfortable workshop areas, its photo studios, its galleries and its mini-stores, as well as through its access to various fabrics made from APR-produced viscose-rayon.
Collaboration Descriptions:
- Puranas
Purana has collaborated with photographer Hakim Satriyo for a collection titled “Synchronized” that will present loungewear designs combining various motifs and colors. Together they are creating new motifs from photography works printed on fabrics leftover from products that are then combined with viscose-rayon materials made from natural fibers. The colors in this collection were generated through a variety of different experiments. The blue colors were created through watercolors frozen in refrigerators to create unique shapes. The red colors, which represent the element of fire, were created through cloth burned and fried in a frying pan. The white colors were produced through the photography of cloth textures against a backdrop of a clear sky. Finally, the green colors were generated through elements of soil and other surrounding plants. What results is a Purana x Hakim Satriyo collection that also looks stylish and unique, while also remaining flexible for everyday wear.
- Interim Clothing
Interim Clothing, a label pioneered by designer Dibya Hody, has consistently presented a range of ready-to-wear clothing using domestically-made materials since it was first founded in 2014. Through a new collection, titled Saisei, Interim Clothing is once again using materials that contain viscose-rayon fiber from Asia Pacific Rayon, with designs inspired by East Asia. Through simple and modern designs, this collection, with its dominating colors of black, red, and pink, represents an evolution of modern fashion that emphasizes comfort and care for the environment, one that nevertheless still maintains an attractive appearance.
- KC Sleepwear
From its initial aspirations of providing a variety of ready-to-wear clothing for pregnant and breastfeeding women, KC Sleepwear has since successfully expanded its collection to the realm of loungewear. Its latest collection is titled Seminyak, a reference to the holiday nostalgia in Bali that is being sorely missed in the current pandemic. Through its sensitivity to pandemic-induced lifestyle changes, KC Sleepwear is purposefully designing this new Seminyak collection with soft pallets made from viscose-rayon as a means of providing comfortable and stylish loungewear designs for everyday wear, whether it’s for working at home or for your outside activities. What results is a line of daytime dresses with feminine nuances and matching tops and relaxed shorts that are typical of the dress styles found in Seminyak Bali.
- Eureka
In welcoming Chinese New Year celebrations, Euruka is presenting a capsule collection titled Leisure Lunar that will once again bring back iconic motifs from Eureka’s previous collection, Savannah Dream, launched at the end of 2020. The designs in this collection come packaged with a series of palettes that represent the lucky colors of the metal buffalo, namely, steel blue, mint green, and red. The festive atmosphere of Chinese New Year is also depicted through the accents of the strap buttons, as well as through the mandarin collars on the neck and waist. Every single detail in the Leisure Lunar collection contains a hint of hope for good luck and prosperity in the new year, all while maintaining a relaxed, chic and playful loungewear theme.
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About Asia Pacific Rayon:
Asia Pacific Rayon is the first fully integrated viscose rayon producer in Asia from plantation to viscose fiber. Its 240,000-ton capacity factory, located in Pangkalan Kerinci, Riau, uses the latest in production technology to produce high-quality rayon for textile and personal hygiene products. APR is committed to being a leading viscose rayon producer with its principles of sustainability, transparency and operational efficiency, serving the interests of society and the country, and providing value to customers.
Media Contact:
Reviana Surya
Corporate Communications, Asia Pacific Rayon
reviana_surya@aprilasia.com
