ARTOTEL Group, the country’s leading boutique hospitality and lifestyle powerhouse, has recently acquired Dafam Hotel Management. This means that all the 24 Dafam Hotels now are part of ARTOTEL Group’s portfolio. With the acquisitions, the group continues its quest to create a strong Indonesian hospitality ecosystem that can deliver unparalleled experiences for both domestic and international customers. Since the beginning of 2021, ARTOTEL Group has endeavored at best to build Indonesia’s … [Read more...]
Putting the Boot in
Words & photos: Aulia R. Sungkar. Originally published in JPlus of The Jakarta Post. Outdoor lifestyle brand Timberland is forging ahead the Asia Pacific region with the opening of new stores. Stewart Whitney is pointing at a pair of yellow, eight-hole boots at the Timberland’s recently-opened Bali store. “Last year we celebrated the 40th anniversary of the original boot. The model is the epitome of timeless style.” The legendary, iconic yellow boot is synonymous with the brand, which is … [Read more...]
How to Master the Art of Writing Book Review
By Aulia R. Sungkar (Ollie) Director at ALVEO You might find yourself in a situation where you are required to write a book review. You might need to do it for class credits, for your book club or you might just want to share your thoughts on a book you just read on sites like Goodreads. Regardless of the purpose, if you are in need of advice for writing a good book review, do be sure to take a look at some of the following quick tips to ensure you publish the best possible review you … [Read more...]
Copywriting: Let’s Meet AIDA and KISS
By Felicia Yulianti Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To master the art of copywriting, a copywriter should understand its two-part basic formula consisting of “AIDA” and “KISS”. “AIDA” … [Read more...]
Blog Posts and Articles – Knowing the Differences for Business
By Prasiddha Gustanto Senior writer and editor at ALVEO The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are not interchangeable. Each type has a distinct way of conveying information, serves different purposes and caters to specific audiences. Recognizing … [Read more...]
Aulia Sungkar: ‘Writerpreneurs’ Experiencing Rapid Growth during Current Pandemic Era
This English version is translated from the original article published on Kompas.com Writer: Yohanes Enggar Harususilo | Editor: Yohanes Enggar Harususil If there is one profession that has managed to endure and even experience growth during this pandemic, it's the “writerpreneur,” a portmanteau that combines "writer" and "entrepreneur". Aulia R. Sungkar, founder and director of Alveo.co.id, a company that focuses on providing various writing, translating and editing services, … [Read more...]
Satisfaction, selling and Irwan Danny Mussry
By Christian Razukas. Originally published on The Jakarta Post. Truth be told, Irwan Danny Mussry says he’s not a serious watch collector. “Perpetual calendar complication?” he asks. “Been there, done that.” Sure, as the President and CEO of Time International, Irwan says that he has a slew of complicated diver and pilot watches. They capture a sense of bravery that he admires. But the 55-year-old says that he’d actually prefer a simple GMT watch, with an extra hand for a second time … [Read more...]
Creative Writing Business Growing Increasingly Attractive During Pandemic Era
This English version is translated from the original article published in Indonesian on SWA.co.id NOTE: The featured image is different from the one published on SWA.co.id By: Vicky Rachman The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also come to … [Read more...]
Defining reality to set a vision
Text & photos: Aulia R. Sungkar Originally published in The Jakarta Post on November 8, 2014 With a wealth of leadership experience under his belt, Stewart Whitney is mapping a business model to build a strong brand presence. Business leaders should be able to show their subordinates a map that helps them see why they should choose a particular route, according to Stewart Whitney. During his six-year stint managing outdoor lifestyle brand Timberland in the … [Read more...]
Writing Industry Weathers Pandemic Storm
This English version is translated from the original article published on Media Indonesia.com The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. These days, the writing industry in Indonesia has also come to follow new sources of demand thanks to developments in business … [Read more...]
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