By Aulia R. Sungkar
The writer is director of ALVEO
For all intent and purposes, a company profile acts as a window through which prospective clients window shop and see what you have to offer. Hence, it needs to be effervescent and interesting so that it can win you more business. There are, then, some steps that can help you build a good company profile.
Plan Your Content
Never hesitate to list everything you want to include, or, you believe, needs to be included in the company profile. Some of us, from the get-go, already decide that we are going to make a minimum list and add more to the list as we go. Actually, even without planning to do this, we tend to go back and add more to the list. By opting to think about everything we want to include in the profile from the beginning, we make sure that we put our thought into the list, deciding on the most important points to include, and, as best as we can, leaving nothing important behind. If anything should be added later, they are more likely to be additional points that supplement the ones we already have on the list.
Inform the Reader
A company profile informs the readers about the company. Yet, quite often some businesses forget that readers also want to know who are the people behind the company. Remember that at the end of the day, people who come to your company and expect to interact with people. Introducing the peoplebehind the company in your company profile to the readers, the potential customers, also means that the company is ready for business, has the right people in place and is ready to connect with the customers. This means, the website needs to already have links anyone can use to connect with the company anytime.
Clearly stating Mission Statement, Core Values and Vision help readers get the sense of what yourcompany is all about, and where it is going. Readers can immediately build an image of what yourcompany has in common with them, or whether it has something that they may need, thus, incitingthem to read further. Nevertheless, don’t be too wordy in your description, as it can bore the readers quickly, so keep it short and simple.
A company profile on your webpage explains to the visitors what sort of business you are running. Keep the explanation concise and to-the- point. Make sure that readers immediately understand that your company can solve their problem, provide their needs—services or products, or, basically, help them. This concise explanation should declare that the next step they should take is contact your company for more details.
Present it with Engaging Design
It’s true that a vibrant company’s website helps entice readers. Pretty pictures and an overall professional-looking website help win the hearts of many. But, make sure readers can easily navigate the website, go to the page they want quickly and get the information they need. Use Index or Table of Contents so that readers can find the page they want without a hassle. Writing short but informative headlines is also important, as the readers quickly know they are on the right page. In short, a user-friendly and easy-to- navigate company webpage describing company profile is engaging, and helps ensure readers won’t be confused or overwhelmed.
Perfect it with Pictures
Providing good profile of the people in your company can help readers identify more with you and the company. The profiles should also come with good photos of these people to further strengthen the notion that yours is indeed a company peopled by staff ready to engage with your customers.
The company profile can also include pictures of your past work, and company premises, and professional-looking photos can sometimes be a deciding factor whether readers are interested in finding out more about your company.
Third-party endorsements ideally complement your own take on your company’s ability to deliver the goods. Testimonials should include how your company can help them with their problem. This gives the readers the specifics of what your company does and how good your company’s performance is.
Write It Well
Make sure that the website is error-free. Any grammatical error, typos should not be anywhere on the website. Read and re-read everything before you upload any materials or updates. Better yet, ask other people to read them to get a fresh perspective. After they read them, ask them whether the information presented on the pages is helpful, and whether the information helps them make a decision to do business with you.
In the end, a well-planned and well-written company profile shows your level of professionalism, and that’s what you are aiming for and what people are looking for. Some of the tips above are quite simple, and may not sound new, but have we taken them granted just because they are simple and have been around for a while? The answer should be no.