To Ghostwrite or Not to Ghostwrite

By ALVEO Ghostwriting has its niche in the world of writing. The service of ghostwriting helps those with great ideas for a book, or an article, but unable to put them down on paper. A ghostwriter, then, is bound by a non-disclosure agreement to deliver a piece of writing as per order, sans a byline. But, what makes a good ghostwriting? Below are some points to consider. Have Contract, Will Travel Before getting to write the client and the ghostwriter need to iron out all the … [Read more...]

Tips for Writing an Appealing Advertorial

By ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR culture, what can we do to make an advertorial engag … [Read more...]

Tips for Preparing Compelling Annual Report based on ARA Criteria

Annual Report is development and performance report which a company makes every year. Annual Report serves several functions, including as the source of information regarding the growth a company or an organization, and performances it has delivered. Annual Report is also a medium for promotion and marketing, increasing the appeal of the company in the eyes of the shareholders and the stakeholders. Financial Services Authority (OJK) has not intended the writing and submission of an Annual … [Read more...]

Tips Menyusun Annual Report Sesuai Kriteria ARA

Text by ALVEO Annual Report atau Laporan Tahunan merupakan laporan perkembangan dan pencapaian yang berhasil diraih perusahaan atau organisasi dalam satu tahun. Laporan Tahunan memiliki beberapa fungsi, diantaranya sebagai sumber informasi mengenai perkembangan perusahaan atau organisasi, dan pencapaian yang telah berhasil dilakukan. Laporan Tahunan juga dapat dipergunakan sebagai media pemasaran dan promosi untuk meningkatkan daya tarik perusahaan di mata pemegang saham dan pemangku … [Read more...]

Montblanc for UNICEF Collection: Passing on the Gift of Writing

Montblanc and UNICEF are marking their 13 successful years of collaboration that have raised over US$10 million to benefit education programmes around the world. “With a further US$1.5 million pledged this year through the launch of new product range, we are continuing our initiative to help unfortunate children be literate,” Matthieu Dupont, President South East Asia Montblanc, tells Registry Indonesia during his short visit to Jakarta. “This year’s initiative is titled ‘Passing on the Gift o … [Read more...]

Translation, localization and copywriting

What are the differences between translation, localization and copywriting             When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the difference between translation and localization? And what about copywriting? These terms sound vastly similar, but the pro … [Read more...]