Jean Etienne Amaury: Instilling a sense of team spirit to boost business

Jean Etienne Amaury is aware that running a sports event is more than just turning concepts into reality. It requires a solid team in order to ensure that the event runs smoothly. “You won’t be able to create a good team unless you instill a sense of team spirit in each member,” said Amaury, the president of Amaury Sport Organisation (ASO), the largest promoter of sports events in France. As an event organizing company, ASO requires most of its employees to work outside in the field. Often … [Read more...]

Tour de Singkarak stirs international enthusiasm

After having successfully held the annual event for five consecutive years, Tour De Singkarak is set to climb higher in the realm of international cycling sport event. Jean-Etienne Amaury, president of Amaury Sport Organization (ASO), an event organizer giant that has scored numerous successes organizing internationally acclaimed events such as Tour De France and Paris-Dakar Rally, expressed his surprise and delight on how Tour De Singkarak is held. “It’s my first time to be here. I’m indee … [Read more...]

Boosting Tourism

Blessed with natural grandeur and beautiful landscapes, Indonesia is looking forward to gaining economic benefit from tourism development. The Indonesia’s Ministry of Culture and Tourism has set the promotion budget of Rp492.1 billion or US$57 million for tourism development in 2011. The allocated budget is for marketing activities that include overseas and domestic promotion, marketing information, facilities promotion and MICE (Meeting, Incentive, Conference and Exhibition). The Rp492.1 b … [Read more...]

Tour de Singkarak 2011

Minister of Culture and Tourism (Menbudpar) Jero Wacik; together with West Sumatra Governor Irwan Prayitno, Director General of Marketing at the Ministry of Culture and Tourism of the Republic of Indonesia Sapta Nirwandar, and PB ISSI Chairman Phanny Tanjung; officially inaugurates the giant event of Tour de Singkarak 2011 in a cultural art ceremony in Taman Budaya Padang (literally means “Padang’s Garden of Culture”). This spectacular ceremonial opening is marked by drumming the Gendang Tasa, an … [Read more...]