Swarovski: A Legacy to Continue

Story by Aulia R. Sungkar; Photos by Bagus Tri Laksono Originally published in August-September 2018 edition of Indonesia Design It has been more 123 years since Daniel Swarovski invented a crystal-cutting machine with high precision in Tyrol, Austria. Fast forward, Swarovski has not only successfully maintained its family ownership for five generations, but the giant is known as one of the world’s market leaders in cut crystal for jewellery, decorative pieces, lighting and in … [Read more...]

Sparkling Success

With more innovations being brought to the table, Swarovski Gems is gradually expanding its market presence in Southeast Asia. Swarovski Gems, a branded subsidiary of global jewelry giant Swarovski, sees the Southeast Asia’s improved economy will pave the way for the business to reach untapped markets in the region. “In terms of sales, Southeast Asia and India represent our largest market with around 35 percent contribution to the business,” Kurt Zbinden, regional director for Southeast Asi … [Read more...]