Tips for Writing an Appealing Advertorial

By ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR culture, what can we do to make an advertorial engag … [Read more...]

Selling More with Well-scripted Videos

More and more companies understand the importance of including videos in presenting their products and services. Embedding videos onto the company’s websites, as well as uploading them to social media, have become a common practice, and more and more companies jumped the bandwagon as they understand the importance of videos inclusion to present their products and services. What some don’t get is that any good video, even a short video, requires a good script. For without one, a video will fail to … [Read more...]

Melihat Peluang Lewat Content Writing dan SEO

Text: Ruth Ninajanty  Menjadi seorang content writer bukanlah tujuan akhir, tapi awal perjalanan menulis kita. Kira-kira begitulah kesimpulan yang saya dapat dari workshop bersama CNI dan Komunitas Indonesia Social Blogger (ISB) kemarin di Burger King Pasar Festival. Workshop ini merupakan seri ke-2 dan sayangnya saya tidak ikut sesi pertamanya. Untungnya ada beberapa juga yang baru hadir di sesi ini dan Teh Ani Berta selaku pembicara bersedia mengulang sedikit presentasi awalnya. … [Read more...]

Tips for Preparing Compelling Annual Report based on ARA Criteria

Annual Report is development and performance report which a company makes every year. Annual Report serves several functions, including as the source of information regarding the growth a company or an organization, and performances it has delivered. Annual Report is also a medium for promotion and marketing, increasing the appeal of the company in the eyes of the shareholders and the stakeholders. Financial Services Authority (OJK) has not intended the writing and submission of an Annual … [Read more...]

Tips Menyusun Annual Report Sesuai Kriteria ARA

Text by ALVEO Annual Report atau Laporan Tahunan merupakan laporan perkembangan dan pencapaian yang berhasil diraih perusahaan atau organisasi dalam satu tahun. Laporan Tahunan memiliki beberapa fungsi, diantaranya sebagai sumber informasi mengenai perkembangan perusahaan atau organisasi, dan pencapaian yang telah berhasil dilakukan. Laporan Tahunan juga dapat dipergunakan sebagai media pemasaran dan promosi untuk meningkatkan daya tarik perusahaan di mata pemegang saham dan pemangku … [Read more...]

The Merits of Opting for Professional Copywriter

By ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing is not as easy as some people make it to be. It is even grueling for those who don’t find writing an enjoyable activity. This is where the service of a copywriter comes in handy. Copywriting is technique of w … [Read more...]

5 Manfaat Menggunakan Copywriter Profesional

By ALVEO Banyak yang berpikir bahwa semua orang bisa menulis dan menerbitkan tulisannya. Secara teknis memang semua orang bisa, tapi secara kualitas belum tentu tulisan yang dibuat sendiri mudah dipahami oleh para pembaca. Seperti yang kita ketahui, bahwa menulis bukanlah sebuah pekerjaan yang mudah. Terlebih jika Anda adalah seseorang yang tidak memiliki kesukaan dalam hal tulis menulis. Oleh karena itu kita membutuhkan jasa copywrirter, yaitu orang yang mengerjakan … [Read more...]

Translation, localization and copywriting

What are the differences between translation, localization and copywriting             When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the difference between translation and localization? And what about copywriting? These terms sound vastly similar, but the pro … [Read more...]