PIAGGIO: Beyond Scooter

With more than a century of striking success, Piaggio, the legend Italian brand and one of the world’s largest producers of scooters and motorcycles has launched its new exclusive three-wheeled vehicles, which link the past with the present.

piaggio revoluzThe Fuoco 500 and MP3 250 are indeed more than just a scooter. Both models have the adventurer look which is sporty and sexy. They are created in a fashionable style that marries cutting-edge technology. Both are vividly designed as powerful scooters that fit the men’s world.

Coming in discreet black, grey and red, the Fuoco 500 is designed with chassis broke onto the scene and equipped with advanced brake system. The Fuoco’s details such as round headlights protected by shockproof covers, a big front bumper to protect the radiator and passenger grab rail made of painted steel tubing, truly make this cutting-edge Fuoco unique when comparing with other average scooters.

The MP3 250 is quite large when first viewed, but as one takes a deeper look, this 250 cc will get rider a sense of stylish masculine. The three-wheeled MP3 is indeed the scooter of its kind. Its three-disc braking system, parking brake at the flick of a switch, huge storage capacity, large padded seat in back rest are all sophistically created to get memorable satisfaction of riding a scooter.

piaggio fffPiaggio was founded by Rinaldo Piaggio in Genoa in 1884 with the business lines ranging from making luxury ship fitting to producing rail carriages. In 1946, the company started producing scooter carrying the brand Vespa, which was named by Enrico Piaggio, the founder’s son.

Vespa the scooters have ever since conquered every continent including Indonesia with no exception. Generally, it is a simple yet affordable scooter to commute or travel in short distance. But many wealthy individuals, particularly the connoisseurs and collectors, see the vintage designs of Vespa and other Piaggio’s scooter products, along with the products’ high-quality technology, as priceless collectible items that cannot be defined only by the price.

This advertorial is published in Indonesia Tatler, March 2010.

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