Convenient & Lucrative

Words: Aulia R. Sungkar

Originally published in Indonesia Design Magazine, Nov-Dec 2016 issue 

Surabaya has grown considerably as both an industrial and commercial city, while Juanda International Airport has become an important hub connecting Java with eastern Indonesia. This has led to a need for urban-living residences near the airport. The Amega Crown Residence is currently under construction as the first ‘aerotropolis’ in the nation’s second-largest city.

Courtesy of Amega

Courtesy of Amega

An “aerotropolis” is a phenomenon that shows how people will live in the future, as city centres develop rapidly following the expansion of airports. The concept, which has challenged many developers to rethink the way they work, isn’t exactly new: The New York-based commercial artist Nicholas DeSantis coined the term in 1939.

However, the idea has recently gained traction as aviation-oriented businesses are increasingly located at major airports, creating a need for people to live and work nearby. In Jakarta, developers have capitalised on aerotropolis concept with the creation of residential and commercial projects around Soekarno-Hatta International Airport in Cengkareng, Banten. Developers in Surabaya have followed suit.

Known as the gateway eastern Indonesia, Surabaya is an up-and-coming economic hotbed, with growing numbers of domestic and foreign investors who are reshaping the city’s future. Heading to the city’s south, one can see more businesses are gathering around Juanda International Airport. It’s also clear that Surabaya has been advancing toward its first aerotropolis to accommodate the commercial sector as well as those seeking the comfort of living near an airport.

Strategically nestled at the centre of the development is the Amega Crown Residence. Developed by Amega Indah Jaya, the residential project is the city’s first project to evoke an urban lifestyle within Surabaya’s aerotropolis.

ArSinergi Graha Cipta, as the architectural consultants, has done an excellent job, crafting a design plan that translates a minimalist, industrial style into a low-cost, high-value approach.

Courtesy of Amega

Courtesy of Amega

The project, with ground-breaking set to take place on 5 November, offers 12-storey apartment towers with 1,136 units, comprising studios, bedrooms and lofts. An industrial style can be seen in the project’s raw concrete. The unpainted surfaces display the colour of originality. Meanwhile, the minimalist design ethos underscores an efficient layout that serves both aesthetic and functional elements. The units have been smartly designed for individuals and young couples.

Despite their low cost, units used high quality building materials chosen by the developer to ensure the sustainability of the property. Buyers can choose unfurnished or furnished units. The developer has partnered with OPPEIN, as the brand is well known for quality furniture and home- furnishing products.

The towers are interconnected, and each will boast a grandiose lobby to welcome tenants and visitors. According to the project’s master plan, there’s also generous allocation for commercial space to the left and right of the lobby. There will be eight retail stores, two restaurants, a coffee shop and a family entertainment site to meet the demand of tenants and visitors for convenience. Other facilities will include a swimming pool with a city view, a three-on-three basketball court, a barbecue area, an outdoor gym and a playground.

amegacrown-2-730x360

Courtesy of Amega

It’s an old saying that only three things matter in real estate: Location, location and location. Although the development of the aerotropolis in Surabaya is still in its early stage; the area has great potential for generating returns for investors as a “sunrise property”. The phrase describes properties that have high appraisal values in a specific location.

The strategic location of the Amega Crown Residence in the aerotropolis is paving the way for lucrative investments, as it is likely to experience a significant price growth. Further acceleration can be expected by more developments, including the advancement of infrastructure and more commercial hubs.

In the case of the Amega Crown Residence, its location has already proven lucrative for investors for several reasons: The master plan for the development of Terminal 3 of Juanda International Airport; the location, which is close to the city’s Middle East and Outer East Ring Roads (MERR and OERR) that connect the airport to Surabaya’s elite areas of Darma Husada and Kertajaya); and its proximity to Tambak Sumur’s tool gate and the on-going Royal Business project.

 

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