The Merits of Opting for Professional Copywriter

By ALVEO team Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing is not as easy as some people make it to be. It is even grueling for those who don’t find writing an enjoyable activity. This is where the service of a copywriter comes in handy. Copywriting is technique of … [Read more...]

5 Manfaat Menggunakan Copywriter Profesional

By ALVEO team Banyak yang berpikir bahwa semua orang bisa menulis dan menerbitkan tulisannya. Secara teknis memang semua orang bisa, tapi secara kualitas belum tentu tulisan yang dibuat sendiri mudah dipahami oleh para pembaca. Seperti yang kita ketahui, bahwa menulis bukanlah sebuah pekerjaan yang mudah. Terlebih jika Anda adalah seseorang yang tidak memiliki kesukaan dalam hal tulis menulis. Oleh karena itu kita membutuhkan jasa copywrirter, yaitu orang yang mengerjakan … [Read more...]

Tips for Writing a Brilliant Press Release

BY ALVEO team A press release serves as a written communication on an event that a company or organization believes as important, not only to the media, but also to the industry at large. This is a tricky venture, because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release worthy of the attention of others, i.e. an … [Read more...]

Montblanc for UNICEF Collection: Passing on the Gift of Writing

Montblanc and UNICEF are marking their 13 successful years of collaboration that have raised over US$10 million to benefit education programmes around the world. “With a further US$1.5 million pledged this year through the launch of new product range, we are continuing our initiative to help unfortunate children be literate,” Matthieu Dupont, President South East Asia Montblanc, tells Registry Indonesia during his short visit to Jakarta. “This year’s initiative is titled ‘Passing on the Gift o … [Read more...]

7 Tips for Creating a Killer Company Profile

By ALVEO team For all intent and purposes, a company profile acts as a window through which prospective clients window shop and see what you have to offer. Hence, it needs to be effervescent and interesting so that it can win you more business. There are, then, some steps that can help you build a good company profile. Plan Your Content Never hesitate to list everything you want to include, or, you believe, needs to be included in the company profile. Some of us, from the get-go, al … [Read more...]

When Design and Content Collide

By ALVEO team Designing an ideal website has always been a rigorous process, one that often leads to a heated debate. A website’s function is to incite the curiosity of the mass whose fingers ever ready on the mouse button to exit the site after mere seconds. Yet, there is this ever threatening ‘blink test’—those three to five seconds that you have to convince someone to stay on your website—that many see as what makes or breaks a website. This then leads to a debate between what should be pr … [Read more...]

Writers vs Journalists – Two Different Breeds

By ALVEO team Writing is this mesmeric process, which once you sink your teeth into, will grab hold of you fast, not wanting to let go until you are spent. It’s also an anathema many shy away from: How many high school or college students joyfully get immersed in the process of writing their paper, and not constantly glancing at the bottom of their screen to see if they’ve clocked in enough words to meet the requirement set by their teacher or lecturer? Highly probably not many. Nevertheless, … [Read more...]

Edit Tulisan Anda

By: Gandi Faisal Hari ini, semua orang menulis. Yang dibutuhkan adalah sepuluh jari, atau cukup dua ibu jari, pemahaman mengenai tata bahasa (ala kadarnya saja), dan secuil informasi yang menurut mereka pantas diabadikan dan seluruh dunia wajib ketahui. Tapi apakah dengan menulis menjadikan seseorang penulis? Tentu tidak. Menulis adalah seni yang dipelajari dan dipraktikkan. Dibutuhkan waktu yang tidak sebentar untuk mencapai tingkat kemampuan yang dapat membuat kita pantas disebut sebagai … [Read more...]

Copy editing & proofreading – What’s the difference?

  Copy editing and proofreading are the two common types of editing that are often used interchangeably, usually by those people who don’t know the difference. In fact, copy editing and proofreading are separate tasks, each serving its own functions. A copy editor is tasked with checking for as well as correcting grammar mistakes, typos, inconsistencies, redundancies and punctuation issues. If necessary, a copy editor may also do a rewrite to make a write-up read better, e … [Read more...]

Translation, localization and copywriting

What are the differences between translation, localization and copywriting             When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the difference between translation and localization? And what about copywriting? These terms sound vastly similar, but the pro … [Read more...]