Tips for Writing an Appealing Advertorial

By ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR culture, what can we do to make an advertorial engag … [Read more...]

Selling More with Well-scripted Videos

More and more companies understand the importance of including videos in presenting their products and services. Embedding videos onto the company’s websites, as well as uploading them to social media, have become a common practice, and more and more companies jumped the bandwagon as they understand the importance of videos inclusion to present their products and services. What some don’t get is that any good video, even a short video, requires a good script. For without one, a video will fail to … [Read more...]

Tips for Preparing Compelling Annual Report based on ARA Criteria

Annual Report is development and performance report which a company makes every year. Annual Report serves several functions, including as the source of information regarding the growth a company or an organization, and performances it has delivered. Annual Report is also a medium for promotion and marketing, increasing the appeal of the company in the eyes of the shareholders and the stakeholders. Financial Services Authority (OJK) has not intended the writing and submission of an Annual … [Read more...]

Tips Menyusun Annual Report Sesuai Kriteria ARA

Text by ALVEO Annual Report atau Laporan Tahunan merupakan laporan perkembangan dan pencapaian yang berhasil diraih perusahaan atau organisasi dalam satu tahun. Laporan Tahunan memiliki beberapa fungsi, diantaranya sebagai sumber informasi mengenai perkembangan perusahaan atau organisasi, dan pencapaian yang telah berhasil dilakukan. Laporan Tahunan juga dapat dipergunakan sebagai media pemasaran dan promosi untuk meningkatkan daya tarik perusahaan di mata pemegang saham dan pemangku … [Read more...]

The Merits of Opting for Professional Copywriter

By ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing is not as easy as some people make it to be. It is even grueling for those who don’t find writing an enjoyable activity. This is where the service of a copywriter comes in handy. Copywriting is technique of w … [Read more...]

5 Manfaat Menggunakan Copywriter Profesional

By ALVEO Banyak yang berpikir bahwa semua orang bisa menulis dan menerbitkan tulisannya. Secara teknis memang semua orang bisa, tapi secara kualitas belum tentu tulisan yang dibuat sendiri mudah dipahami oleh para pembaca. Seperti yang kita ketahui, bahwa menulis bukanlah sebuah pekerjaan yang mudah. Terlebih jika Anda adalah seseorang yang tidak memiliki kesukaan dalam hal tulis menulis. Oleh karena itu kita membutuhkan jasa copywrirter, yaitu orang yang mengerjakan … [Read more...]

Tips for Writing a Brilliant Press Release

BY ALVEO A press release serves as a written communication on an event that a company or organization believes as important, not only to the media, but also to the industry at large. This is a tricky venture, because the hard fact of the matter is that nobody cares, hence, it is the function of the press release to turn the media on its ears about the news your company is releasing. That said, here are some tips to make your press release worthy of the attention of others, i.e. an … [Read more...]

7 Tips for Creating a Killer Company Profile

By ALVEO For all intent and purposes, a company profile acts as a window through which prospective clients window shop and see what you have to offer. Hence, it needs to be effervescent and interesting so that it can win you more business. There are, then, some steps that can help you build a good company profile. Plan Your Content Never hesitate to list everything you want to include, or, you believe, needs to be included in the company profile. Some of us, from the get-go, already de … [Read more...]

Edit Tulisan Anda

By: Gandi Faisal Hari ini, semua orang menulis. Yang dibutuhkan adalah sepuluh jari, atau cukup dua ibu jari, pemahaman mengenai tata bahasa (ala kadarnya saja), dan secuil informasi yang menurut mereka pantas diabadikan dan seluruh dunia wajib ketahui. Tapi apakah dengan menulis menjadikan seseorang penulis? Tentu tidak. Menulis adalah seni yang dipelajari dan dipraktikkan. Dibutuhkan waktu yang tidak sebentar untuk mencapai tingkat kemampuan yang dapat membuat kita pantas disebut sebagai … [Read more...]

Copy editing & proofreading – What’s the difference?

  Copy editing and proofreading are the two common types of editing that are often used interchangeably, usually by those people who don’t know the difference. In fact, copy editing and proofreading are separate tasks, each serving its own functions. A copy editor is tasked with checking for as well as correcting grammar mistakes, typos, inconsistencies, redundancies and punctuation issues. If necessary, a copy editor may also do a rewrite to make a write-up read better, e … [Read more...]