Tips for Writing an Appealing Advertorial

By ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR culture, what can we do to make an advertorial engag … [Read more...]

Kekuatan Asia dan Seni ala Zhu Wei

By Bambang Asrini Widjanarko. Originally published on Kompas.com, 11 December 2017. Kita telah mahfum Asia abad ini menjadi kawasan yang menjadi kekuatan global penting. Bangsa Asia oleh banyak cendikia disebutkan telah menemukan konsep jati dirinya setelah 200 tahun dihegemoni oleh Barat. Salah satunya, Kishore Mahbubani, seorang pemikir tangguh serta paling vokal bagi Asia yang menyebut bahwa selama ini bangsa Asia belajar dengan sangat keras atas masa lalunya dari Barat. Kata … [Read more...]

Ciputra: Developing to Empower the Next Generation

Interview by Aulia R. Sungkar Photo by Bagus Tri Laksono Originally published in the 14th anniversary edition of Indonesia Design, Dec 2017. The figure of Dr. (HC) Ir. Ciputra has inked in the history of property development in Indonesia. With over 50 years of property expertise under his belt, he has successfully built milestones with uncountable numbers of property products from Sumatra all the way to Papua as well as in other countries like Vietnam, China, Cambodia and India. His venture i … [Read more...]

Cosmas Batubara: National Housing Mastermind

Interview by Aulia R. Sungkar Photos by Bagus Tri Laksono Originally published in the 14th anniversary edition of Indonesia Design, Dec 2017. Cosmas Batubara is one of the most consistent figures when it comes to playing a role in the country’s property development. He once took roles as minister of public housing and minister of manpower during the late Soeharto’s administration, and has until today involved with numerous property projects. His long-standing experience, outstanding leaders … [Read more...]

Hendro S. Gondokusumo: On the Right Track

Interview by Aulia R. Sungkar Photos by Bagus Tri Laksono Originally published in the 14th anniversary edition of Indonesia Design,  Dec 2017 It has been more than four decades since Hendro S. Gondokusumo founded his property company in the early 1970s. He started his venture with construction of housing compound projects of Cilandak Garden Housing in South Jakarta and Darmo Satellite Town in Surabaya. Listed on the Indonesia Stock Exchange (IDX) since 1990, PT Intiland Development Tbk as t … [Read more...]

The Sweet Holiday Feast

By Ruth Ninajanty. Originally published in The Jakarta Post, 21 December 2017. The most wonderful time of the year is often celebrated with the most delicious meal of the year. As the festive season arrives, special set menus are taking over the dinner tables. Some stick to the conventional ham, cranberry sauce and fruit pudding, while others may add a modern twist to their family recipe. Roast turkey and glazed ham are often spotted on the Christmas menu of different restaurants in … [Read more...]

Selling More with Well-scripted Videos

More and more companies understand the importance of including videos in presenting their products and services. Embedding videos onto the company’s websites, as well as uploading them to social media, have become a common practice, and more and more companies jumped the bandwagon as they understand the importance of videos inclusion to present their products and services. What some don’t get is that any good video, even a short video, requires a good script. For without one, a video will fail to … [Read more...]

Melihat Peluang Lewat Content Writing dan SEO

Text: Ruth Ninajanty  Menjadi seorang content writer bukanlah tujuan akhir, tapi awal perjalanan menulis kita. Kira-kira begitulah kesimpulan yang saya dapat dari workshop bersama CNI dan Komunitas Indonesia Social Blogger (ISB) kemarin di Burger King Pasar Festival. Workshop ini merupakan seri ke-2 dan sayangnya saya tidak ikut sesi pertamanya. Untungnya ada beberapa juga yang baru hadir di sesi ini dan Teh Ani Berta selaku pembicara bersedia mengulang sedikit presentasi awalnya. … [Read more...]

Tips for Preparing Compelling Annual Report based on ARA Criteria

Annual Report is development and performance report which a company makes every year. Annual Report serves several functions, including as the source of information regarding the growth a company or an organization, and performances it has delivered. Annual Report is also a medium for promotion and marketing, increasing the appeal of the company in the eyes of the shareholders and the stakeholders. Financial Services Authority (OJK) has not intended the writing and submission of an Annual … [Read more...]

Jean-Pierre Diserens – The Financial Visionary

Originally published in Registry Indonesia in Nov-Dec 2017 Indonesia is one of the economies the world has been eyeing on in the last few years. Also worth the mentioning is this world’s largest archipelago is seen as a country with remarkable resilience in the face of crisis. For instance, during the 2008-2009 crisis - which rocked the U.S., many European countries, and some Asia’s major economies, including China and India – the country managed to score presentable annual growth despite the … [Read more...]