How to Market your Newsletters

By ALVEO Newsletter is a great tool for marketers and publications to engage with their current customers and even attract new potential subscribers. By definition, newsletter is information or report that is delivered regularly by email to employees and subscribers. But with so many emails, and spam messages, that people tend to get every single day, it's important to make your newsletters stand out from the rest and avoid them from getting unsubscribed. Listed below are several tips … [Read more...]

Kampoong Art Attack: Seni untuk Warga Kampung Besar Jakarta

Oleh Bambang Asrini Widjanarko. Artikel ini telah tayang di Kompas.com Segregasi sosial juga kultural telah meminggirkan warga kampung-kampung di Jakarta. Peran apa yang dilakukan oleh seniman dengan karya-karya seninya? Kampung, kampong, atau kampoong di Jakarta adalah sebuah sistem masyarakat yang tinggal di wilayah urban, urban village di tengah-tengah kota. Mereka miliki identitas yang terkait sejarah masa silam. Potret kontrak sosial sekumpulan orang yang unik. Para … [Read more...]

To Ghostwrite or Not to Ghostwrite

Ghostwriting has its niche in the world of writing. The service of ghostwriting helps those with great ideas for a book, or an article, but unable to put them down on paper. A ghostwriter, then, is bound by a non-disclosure agreement to deliver a piece of writing as per order, sans a byline. But, what makes a good ghostwriting? Below are some points to consider. Have Contract, Will Travel Before getting to write the client and the ghostwriter need to iron out all the wrinkles regarding … [Read more...]

Nice to be Here

Text and images by: Chris Andre Widely promoted as "Bali" of France, Nice is a beautiful European summer city that offers more than sprawling beaches. For those who have been to France, a visit to Nice would still induce ooh and ahs. This small tropical destination in the south-east of France, along the French Riviera, is surprisingly full of colors. The history notes that Nice was actually derived from the city’s previous Italian name, Nissa. That itself provides some clues as to why the city … [Read more...]

Thousand Islands Getaway

Text: Gandi Faisal Some of the favorite destinations among the Thousand Islands to escape the city’s hustle and bustle. Countless Joy among the Thousand Islands The Thousand Islands lie spread out off Jakarta Bay, and have long been a tourist destination for not only the city’s residents, but also tourists from across the archipelago and overseas. The range of small islands in the region makes for a great location for spending the weekend or even for longer vacation. You can do isl … [Read more...]

Shaping International Education

Text: Aulia R. Sungkar. Images: Courtesy of Sampoerna Schools System. Dr. Marshall Schott is taking his leadership role to scale Sampoerna Schools System to greater heights. With over 18 years of experience under his belt, Dr. Marshall Schott was recruited by Sampoerna to lend its expertise in helping make Sampoerna Schools System a comprehensive education institution which fully complies with Indonesian law and regulations whilst maintaining a higher international standard. The Chief … [Read more...]

Tips for Writing an Appealing Advertorial

Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial is a piece of writing that aims at selling something—a product or a service, done in the style of an editorial. Now, in this era of TL; DR culture, what can we do to make an advertorial engaging? … [Read more...]

Kekuatan Asia dan Seni ala Zhu Wei

By Bambang Asrini Widjanarko. Originally published on Kompas.com, 11 December 2017. Kita telah mahfum Asia abad ini menjadi kawasan yang menjadi kekuatan global penting. Bangsa Asia oleh banyak cendikia disebutkan telah menemukan konsep jati dirinya setelah 200 tahun dihegemoni oleh Barat. Salah satunya, Kishore Mahbubani, seorang pemikir tangguh serta paling vokal bagi Asia yang menyebut bahwa selama ini bangsa Asia belajar dengan sangat keras atas masa lalunya dari Barat. Kata … [Read more...]

Ciputra: Developing to Empower the Next Generation

Interview by Aulia R. Sungkar Photo by Bagus Tri Laksono Originally published in the 14th anniversary edition of Indonesia Design, Dec 2017. The figure of Dr. (HC) Ir. Ciputra has inked in the history of property development in Indonesia. With over 50 years of property expertise under his belt, he has successfully built milestones with uncountable numbers of property products from Sumatra all the way to Papua as well as in other countries like Vietnam, China, Cambodia and India. His venture i … [Read more...]

Cosmas Batubara: National Housing Mastermind

Interview by Aulia R. Sungkar Photos by Bagus Tri Laksono Originally published in the 14th anniversary edition of Indonesia Design, Dec 2017. Cosmas Batubara is one of the most consistent figures when it comes to playing a role in the country’s property development. He once took roles as minister of public housing and minister of manpower during the late Soeharto’s administration, and has until today involved with numerous property projects. His long-standing experience, outstanding leaders … [Read more...]